Cover -- Half-title -- Title -- Copyright -- Contents -- Preface -- REFERENCE -- Introduction -- The different voices of stigma and discrimination -- The Global Programme of the World Psychiatric Association -- Structure of this Book -- Participants in the Programme -- Chairpersons and Advisors of Local Action Groups -- Acknowledgements -- 1 Developing the Programme -- What conceptual framework should the programme adopt? -- The vicious cycle of stigmatization -- Cultural differences between industrialized and developing countries -- Focus on schizophrenia or on mental illness in general? -- Who should carry out the programme on country level? -- How should the activities of the programme be selected? -- What administrative structure should the programme have? -- How long should the programme last? -- What relationship should there be with other efforts dealing with problems of stigma and discrimination? -- How should the programme be evaluated? -- Snapshots of a dynamic programme -- REFERENCES -- Phase I Calgary, Alberta, Canada -- 2 The Canadian Pilot Site -- Calgary, Alberta -- Health care professionals -- Teenagers: students in grades 9 and 11 -- The Teens Talking 2 Teens Competition -- Community Change Agents and opinion leaders -- Who is the general public? -- Conclusion -- For more information on the Global Programme in Canada, please contact -- BIBLIOGRAPHY...CANADA -- Phase II -- 3 Spain -- Working from the inside out -- Interventions for individuals living with schizophrenia and their families -- Health care institutions -- An approach to the public -- Results -- For more information on the Global Programme in Spain, please contact -- BIBLIOGRAPHY...SPAIN -- 4 Austria -- Establishing a benchmark -- Targeting journalists -- Educating high school students -- Broadening the audience -- Mental health services -- Conclusion -- For more information on the Global Programme in Austria, please contact -- BIBLIOGRAPHY...AUSTRIA -- Phase III -- 5 Germany -- Düsseldorf -- Hamburg -- Itzehoe-Steinburg and Kiel -- Leipzig -- Munich -- Conclusion -- For more information on the Global Programme in Germany, please contact -- REFERENCES...GERMANY -- BIBLIOGRAPHY...GERMANY -- 6 Italy -- Research -- Stigma and high school students -- Stigma and journalists -- Working with employers and their employees -- Conclusion -- For more information on the Global Programme in Italy, please contact -- REFERENCES...ITALY -- BIBLIOGRAPHY...ITALY -- 7 Greece -- A unique national opportunity -- Mental health professionals -- Working with the media -- Expanding the volunteer network -- Stigma and the arts -- Support materials for communication -- Stigma and high school students -- Individuals living with schizophrenia and families -- Local networking and awareness -- Conclusion -- For more information on the Global Programme in Greece, please contact -- BIBLIOGRAPHY...GREECE -- 8 United States -- Employers -- Criminal justice system -- Media and the general publ