Limited-edition flavor promotions. Pop-ups on the Net. Junk food blogs. Cereal ads in cartoon shows. Between traditional and emerging media, today's youth are exposed to more advertisements for food and beverages than ever--and, unfortunately, the rising number of overweight and obese children and teenagers reflects this, as do the alarming rates of weight-related disease among young people. Advances in Communication Research to Reduce Childhood Obesity focuses not only on the power of media in…
Introduction -- The Justice League of Health: Flexing Policy's Muscle -- Health Systems and Policy as the "Price is Right" -- Public versus Private: Stop Stepping on My Toes -- The Sting of Public Health -- Is it Yours, Mine and Ours? -- Building on What We've Started -- Conclusion.
Revised and expanded for its 25th Anniversary, Barnga is the classic simulation game on cultural clashes. Participants experience the shock of realizing that despite their good intentions and the many similarities amongst themselves, people interpret things differently from one another, especially people from different cultures. Players learn that they must understand and reconcile these differences if they want to function effectively in a cross-cultural group. Participant instructions are pr…
At the core of this book lies the question how to approach medicines, risks and communication as a researcher - or anybody planning and evaluating a communication intervention, or wanting to understand communication events in private and the media. With a view to tackle current shortcomings of communication systems and processes for improved implementation, patient satisfaction and health outcomes, a multilayered approach is presented. This combines multiple data types and methods to obtain a w…
This new book offers a timely and lively appraisal of the concept of communicative repertoires, resources we use to express who we are when in dialogue with others. Each chapter describes and illustrates the communicative resources humans deploy daily, but rarely think about not only the multiple languages we use, but how we dress or gesture, how we greet each other or tell stories, the nicknames we coin, and the mass media references we make and how these resources combine in infinitely varied…
Written and reviewed by experienced nutrition communicators and educators, this authoritative guide provides the knowledge and skills needed to develop and deliver all types of communication in a variety of settings.
Sometimes you have difficulty speaking to certain people. It is especially hard if you are upset by something someone said or did, and you want to let the person know how you feel. This 1 page sheet outlines some tips on how to find it easier to communicate.
Around the world, the number of internationally mobile medical professionals is steadily increasing, posing potential difficulties for the good communication with patients and colleagues that is vital to satisfactory outcomes and personal professional success. Communication Skills for Foreign and Mobile Medical Professionals is an evidence-based communication resource book designed for all medical professionals who work in foreign countries, cultures, and languages. It offers a wealth of insigh…